Biznerati 5th Edition

Friday 13 March 2015

FUTURE OF MUSIC PIRACY


FINALLY EUGENE DOES IT!!Piracy is every musician’s nightmare.Despite all those interventions the internet has continued to render a big blow to artists major effort.
     Remember when ' oloo' album flopped 'cause by the time emmy
kosgei was launching it there were a thousand unauthorised copies in the hands of the consumers.But thanks to the digital age,music artists proceeds from the online services(music platform) look promising.Now onto the main
story.

   This young man came up with a tool that could bring the musicians some smile on their faces.This tool is aimed at reducing online
piracy.And here is how it works
1.The artist uploads their music to the online
platform and to that effect is assigned a userID
and artisteID.
2.The song is converted into a
format designed by the innovator
3.The format that the song is converted into is
pirate -free.
So when someone tries to use the file downloaded from the online platform will never
use it for piracy.
    Last i checked he was still working on it.It will be ready for use come next year if everything goes
well.Mdundo is now the big thing.With artists signing up and submitting their tracks.Kenyan
artists are now embracing the digital
platform.Mdundo allows the users to download music by means of pre-paid scratch cards which means proceeds from the sale of music goes to the artists and this beats music piracy.Artists can
also team up with file hosting websites such as waptrick where they get paid per download.The
future is bright for kenyan artists
However,piracy can be a boost to up coming artists as through piracy they get to be known.Also it gives them the exposure they need
and eventually the much desired
breakthrough.Consumers can get the pirated up &coming artist music at low cost.For example,an
up coming artist can submit his track to a file hosting website,later if he's not satisfied with the
proceeds,he or she can allow piracy as a strategy to get that breakthrough.He can allow the pirates take over the wheel and the much desired breakthrough will come.But note that this strategy
is only tied to up coming artists.It serves as a demerit to the established artist but a merit to
the up coming artist.

  As years pass by,kenyan artists can sigh with a relief as now the 'cancer' that has been present
over the years is dying down.


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