BIGGEST CHANGE TO HAPPEN TO SEARCH IN YEARS

IN SUMMARY
·Biggest change in the search field
·How this change will affect
1)Brands
2)Websites

So You've just clicked on the Google's search button after entering a query,you sip on your drink while waiting for the search result.aaah!Nice.You click on the first result and while the desired webpage is preloading,your are slammed with an intrusive brand ad on your face !You try to close it but it aggressively comes back.It affects your web experience ,right?Well,that's going to be a thing of the past all thanks to Google.Google is bringing a change. This could be the  biggest change to happen to search in years.Nicknamed Mobilegeddon,this is going to have an impact on majority websites traffic.Could be huge gain in traffic or a huge loss in traffic.
I ran my blog on the Mobile friendly test and luckily passed the test

Good to Go!Now I proceeded to test the same blog's web version and was slapped with this

But all was not lost,Google offered this

What this means for ;
1)Brands
· Brands that push their mobile apps too aggressively will fail the Mobile friendly test
Have you ever visited a website only to be slammed by an intrusive brand ad on your 'face'?Well,brands will be bearing losses as the websites that host the intrusive brand ads will witness a huge drop in traffic.
2)Websites
Website's pages Using app install interstitials will  Mobile friendly test ,There will be a huge drop in website traffic as the content will no longer appear on the organic search result.

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