Biznerati 5th Edition

Tuesday 19 May 2015

THE FUTURE IS BRIGHT FOR KLM


It started with an IG post by
@NickMutuma.Could this be what the local music industry has been looking for all these years?Could this be the future?I'm talking about #MpesaMusic.Coming soon.Let's look at some facts about it;

•Buy full albums
Fans will be able to buy full albums of their favourite icons.

•Instant download of songs after purchase
After making purchase, you are able to download instantly the desired song or songs depending on the price tag of the song or songs

•Realtime monitoring of online sales
Artists and even record labels will be able to track online sales in real time therefore erasing doubts of foul play.

•Biggest revenue share to artists
A big percentage will go to artists and record labels about 90% of the revenue share

And last but not least,access to over millions of mpesa users.
The future is bright for the artists and their respective record labels.Artists will get what they deserve.However,Will majority of  Kenyans  buy the music? Well,I tend to think, it will need around few years for the service to gain traction because majority of The fan base are used to  free music from the internet.
   "Why would I buy music when I can get the same music from the internet for free?"One local fan asks.I think this will take some time to gain traction just like online shopping.

RELATED: Hasta la vista to music piracy 

 Read Also:What the future holds for piracy   

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